Winning Together

There’s no question the way we do business is changing at lightning speed right now. But one thing remains the same - your business data is still one of your most vital assets. Building AI and machine learning tools on that foundation is key to staying competitive.  

Making this leap needs a modern IT landscapes and reliable software solutions to get the most up-to-date data where it needs to be. Get ready to fuel all your next gen projects. 

SNP is with you every step of the way. That’s why our tagline this year is Winning Together. 

Where: SNP dome - Heidelberg Germany

When: June 19-20, 2024

Register now

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19 June   20 June  
9 a.m. Registration opens 9 a.m.

Morning coffee

10 a.m. Opening Plenary with Jens Amail | CEO 9:30 a.m. Keynote "Winning Together" with Gordon Herbert
10:45 a.m. Guest Keynote Jan Gilg | SAP 10:20 a.m. Keynote "Hacker School" with Dr. Julia Freudenberg
11:40 a.m. Breakout Sessions & Hands-On Labs 11 a.m. Breakout Sessions & Hands-On Labs
1:15 p.m. Product Plenary | SNP 3:45 p.m. Keynote "And Then Life Happens" with Auma Obama
2:25 p.m. Breakout Sessions & Hands-On Labs 4:30 p.m. Second day wrap-up
4:45 p.m. First day wrap-up    
6 p.m. Transformation World Party    

Why you should join us in 2024

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Hear real stories

We’re sharing real stories from customers and partners from around the world about how they worked through their business challenges: from giant S/4HANA migrations to cutting-edge data science projects. 


Have an impact

Talk to experts from our implementation, development and product management teams, and have real impact on our product roadmaps. 

Collaborate with experts

Connect with other professionals in small workshop groups to hear what’s working and what’s not. 

Be part of a community

Let’s share common interests, values, goals, or challenges and interact with one another within Transformation World. Our broad ecosystem ensures access to a network of partners, consultants, and experts who can provide guidance and support throughout data migrations and data management projects. This ecosystem can assist with planning, implementation, and ongoing optimization.

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Witness the power of technology in driving successful mergers and acquisitions. Discover AI’s role in target screening and M&A. Embrace the future with intelligent technologies. Dive into Transaction & Carveout, digitizing the complexities of M&A for efficiency and costeffectiveness. Explore how ESG factors shape due diligence and post-merger integration. Create a sustainable future.

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Join us this year as we delve into the evolving landscape of Finance and Controlling with SAP. In addition to exploring current practices, we'll be spotlighting the future of finance within the SAP ecosystem. Our discussions will address emerging trends and offer valuable insights for companies looking to proactively shape the future of SAP Finance.

Transformation World 2024 - Winning together

I'm delighted to extend our invitation to join us again in the upcoming year. We're excited to provide a unique platform for all our peers and communities. Let's anticipate another year filled with valuable exchanges, insightful experiences, and the collective exploration of new business opportunities.

Jens Amail


Engage with our Ecosystem

Engaging with our broad ecosystem ensures access to a network of partners, consultants, and experts who can provide guidance and support throughout data migrations and data management projects. This ecosystem can assist with planning, implementation, and ongoing optimization.

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Transformation World Evening Event & Soccer Match Screening

Extend the excitement into the evening! Don't miss out on our lively evening events following a day filled with of valuable insights. Join us for an opportunity to network, share ideas, and win together with our partners and experts. And don't worry, you won't miss the soccer match, we'll have a big-screen screening set up too. See you there!

More information here

Every transformation is a journey – one we would like to embark upon together with you! Come aboard our “SAP Pop-Up Campus” and get inspired about how to stay resilient in an ever-changing market environment, transform your business and achieve your business goals with the help of SAP technology.  

In the SAP Pop-Up Campus, we make transformation and technology tangible for you and different stakeholders of your company. By using innovative presentation formats, we build the bridge between business and IT and wow your participants. The content is individually prepared for you – you determine the agenda and topics!

How to find us at SNP dome

Welcome to SNP dome! We are located in a convenient area with multiple transportation options available. Below are the details to help you reach us easily:

  • Parking lot for guests: We offer a spacious parking lot for our guests. The parking area is located adjacent to the SNP dome, accessible from Speyerer Straße. Simply follow the signs to the designated 'parking lot for guests.

  • Tramway stop: SNP dome
    • Lines: 717, 720, 721
    • The tram stop 'SNP dome' is located right across Speyerer Straße from our main entrance. After getting off the tram, you will find our main entrance directly in front of you.

  • Bus stop: Innovation Park
    • Line: 33
    • The 'Innovation Park' bus stop is conveniently located near the SNP dome. From the bus stop, walk along Carl-Friedrich-Gauß-Ring and you will see the SNP dome on your left.

Our main entrance is prominently marked and easily visible from both the tram and bus stops. We look forward to welcoming you!


Hotel recommendation

We’re thrilled to have you join us from across the globe! As you make your preparations to join us in Heidelberg, book your hotel stay early.

The rooms are paid by the guests themselves on site. Guests can book the rooms by using the booking code "TW 2024".

Speyerer Str. 7-9, 69115 Heidelberg

When booking the Stay Cities, it is best to call and give them the TW code. There is no option to enter the TW code when booking online.

The enclosed booking form must be filled out and sent to These contingents can be called up until 6 June. 

Czernyring 26-28, 69115 Heidelberg

Rooms can be requested by e-mail or telephone +49 6221 6484896

Kurfürsten-Anlage 23, 69115 Heidelberg

Rooms can be requested by e-mail or telephone +49 6221 164848 99

Pleikartsförster Str. 101, 69124 Heidelberg

Rooms can be requested by e-mail or telephone +49 62213608910. In addition to the keyword TW2024, the following number must also be specified in the enquiry: 327572.

Willy-Brandt-Platz 3, 69115 Heidelberg

Rooms can be requested by e-mail or telephone +49 62219130

Rudolf-Diesel-Straße 7, 69115 Heidelberg

Rooms can be requested by e-mail or telephone +49 622113720

Friedrich-Ebert-Straße 4, 69221 Dossenheim

Rooms can be requested by e-mail or telephone +49 6221872980 

Europaplatz 1, 69115 Heidelberg

Rooms can be requested by e-mail: or telephone  +49 6221 4277 555.

Code is TW2024

Register now